The speed at which your company can grow depends on your ability to attract and develop talent. In this session, Dr. Bharani Nagarathnam of Texas A&M explores how industrial organizations can stand out in a highly competitive talent market by better understanding the expectations and mindset of Gen‑Z. Attendees will learn best practices for crafting a compelling Employee Value Proposition (EVP) and aligning it with culture, development, and career growth. The session also examines how internship design, job titles, and career paths influence how next‑generation talent evaluates employers. After this session, you'll know how to:

• How to create and promote an EVP that resonates with next‑generation talent
• Ways to design project‑based, rotational internship programs that build a sustainable talent pipeline
• Improve recruiting and retention by modernizing job titles and career paths