Review two Prophet 21 tools that help you grow your business by better understanding your customers. First, review Customer Buying Trend Analysis, which applies a series of statistical models to determine customers who have a proven, consistent buying pattern for specific items, and then reports when those customers miss an expected buy. Complementing this, the Sales Master Inquiry window (SMI) is a tool for distributors to analyze their customers’ revenues and bookings. Use SMI to help you discern problems in the sales cycle, identify opportunities, and then take an action.