Our highly experienced Demand Gen team will share proven strategies, tools, and best practices to help partners drive demand and accelerate deal velocity. This session will explore how to build a high-impact marketing mix using Epicor assets and programs, and how to align campaigns with sales objectives to move opportunities through the funnel faster. Through practical case studies and real-world partner examples, you'll learn how to identify the right tactics for different stages of the buyer journey, leverage content and digital channels effectively, and measure success. Whether you're looking to generate new leads or nurture existing ones, this session will equip you with actionable insights to fuel growth and maximise ROI.