This session continues the conversation from "Beyond ERP: Expanding Value and Differentiation with the Epicor Extended Portfolio", shifting the focus from what to sell to how to sell it. Attendees will explore strategies for positioning the Epicor extended portfolio, spanning Connected Worker, Automation, BI/Finance, and CPQ, in a way that resonates with modern manufacturing buyers. We'll dive into how to tailor your approach for key personas such as CIOs, COOs, Production Managers, and Finance leaders, aligning solution benefits with their specific pain points and priorities. The discussion will cover how to move beyond traditional ERP selling by adopting a consultative, solution-led approach that emphasises integration, ROI, and long-term transformation. Partners will leave with actionable guidance on how to lead more strategic sales conversations, differentiate the Epicor offerings, and grow their share of wallet by selling across the full portfolio.