Cataloging in the automotive aftermarket is entering a new era, where data, content, and technology converge to drive precision, efficiency, and customer satisfaction. This session explores how advanced cataloging tools like Product Information Management (PIM), Digital Asset Management (DAM), and studio services for high-quality imagery are evolving with the help of artificial intelligence and augmented reality. Discover how AI is streamlining content creation, improving data accuracy, and enabling predictive stocking strategies. Learn how AR glasses are transforming service shops by overlaying real-time part data and installation guidance. Leave with a clear vision of how to build a future-ready catalog that supports innovation and growth across the aftermarket ecosystem.