B2B businesses have been focusing on leaner, agile, and efficient processes to provide customers with the best product and services. With the onset of omnichannel and e-commerce, it is critical to speed up digital adoption to provide an enhanced customer experience. Join Dr. Malini Natarajarathinam from Texas A&M will discuss the current priorities and share examples of challenges the B2B businesses face and how to alleviate them. In this session, you'll learn: - How to recognize the change in priorities for B2B businesses - How new technologies are impacting customer ecosystems - To recognize the change in priorities to integrate technology with process efficiency