People will often run ahead with a technology solution for eCommerce without getting product data for the items they want to sell online utilizing WebTrack or other eCommerce programs integrated to BisTrack. Without good Product Data, it's difficult to sell the item online. All the while, our Big Box competitors continue to invest in their Pro & contractor focused eCommerce efforts. Grant Morrow, Orgill's eCommerce Program Manager, will explain best practices for product data collection, typical issues encountered in pursuit, classification and normalization, and avenues for you to reduce your costs for acquiring good product data.